YouTube Channel Branding & Growth
01. Project Overview
We refreshed the YouTube channel’s visual identity with a bold new banner, consistent thumbnails, and clearly defined playlists. This helped improve the channel’s professional appeal and boosted click-through rates.

02. Process & Challenge
A data-driven content calendar was created, scheduling uploads based on high-traffic time slots and trending topics. Each video concept was optimized for audience retention and searchability.
- +10K subscribers
- CTR increased by 30%
- Consistent posting strategy
We introduced short-form videos and polls to increase daily touchpoints with subscribers. As a result, the channel gained over 10K subscribers and saw a 30% rise in CTR within a quarter.



03. Summary
We introduced short-form videos and polls to increase daily touchpoints with subscribers. As a result, the channel gained over 10K subscribers and saw a 30% rise in CTR within a quarter.