Marketing Automation for SaaS Startup

01. Project Overview

We outlined the entire customer journey, identifying decision points and engagement gaps from awareness to onboarding. This allowed us to implement strategic touchpoints at critical stages.

Date: 27 May, 2025
Client: Case Study Themes
Category: Marketing
Website: www.Marketing Au.com
Marketing Automation for SaaS Startup

02. Process & Challenge

We designed automated workflows using triggers like signup source, in-app activity, and support queries. Each email sequence was optimized for open and click-through rates.

  • Automated email flows
  • Behavior-based segmentation
  • Higher user activation

A/B testing was conducted across landing pages, CTAs, and email content. These iterative improvements boosted conversions and improved onboarding success by over 20%.

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03. Summary

A/B testing was conducted across landing pages, CTAs, and email content. These iterative improvements boosted conversions and improved onboarding success by over 20%.