TikTok Strategy for a Local Brand
01. Project Overview
We developed a series of TikTok videos that played off trending formats and local humor. These were customized to highlight the brand’s story and product uniqueness.

02. Process & Challenge
By partnering with local micro-influencers, we amplified reach and drove product interest among niche audiences. Each influencer was selected based on audience overlap and content alignment.
- 1M+ video views
- Creative campaigns
- Brand awareness growth
We responded to comments in real-time, ran interactive challenges, and used polls to maintain buzz. The campaign drove over 1 million video views and significantly boosted brand mentions.



03. Summary
We responded to comments in real-time, ran interactive challenges, and used polls to maintain buzz. The campaign drove over 1 million video views and significantly boosted brand mentions.