TikTok Strategy for a Local Brand

01. Project Overview

We developed a series of TikTok videos that played off trending formats and local humor. These were customized to highlight the brand’s story and product uniqueness.

TikTok Strategy for a Local Brand

02. Process & Challenge

By partnering with local micro-influencers, we amplified reach and drove product interest among niche audiences. Each influencer was selected based on audience overlap and content alignment.

  • 1M+ video views
  • Creative campaigns
  • Brand awareness growth

We responded to comments in real-time, ran interactive challenges, and used polls to maintain buzz. The campaign drove over 1 million video views and significantly boosted brand mentions.

03. Summary

We responded to comments in real-time, ran interactive challenges, and used polls to maintain buzz. The campaign drove over 1 million video views and significantly boosted brand mentions.